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Selling Yourself on Your Resume

by Heather Rothbauer-Wanish, Freelance Writer on August 24th, 2016

Why is it that most of us cringe when we have to write our resumes? We have a difficult time writing about ourselves, talking about our skills, and defining our value for a potential employer. Most of us—especially women—are challenged when asked about our strengths or what we can bring to a new company. Rather than have a cohesive response, we stammer, stumble, and struggle to find a response. Read below to find tips and ideas for taking the ‘ick’ factor out of selling yourself on your resume.

Quality over quantity. When it comes to your resume, you may think more is better. While it is important to list multiple skill-sets and competencies, it’s also vital that you don’t over-exaggerate and set yourself up as a ‘jack-of-all-trades.’ Choose what you think are your top three to five strengths and build from there. It’s better to be masterful in a couple of areas and really show the employer what you have accomplished by utilizing those skills
Examples and accomplishments. It’s one thing to list a bunch of skills and hope that one of them is what the employer is searching for in its next employee. But, it’s another thing to SHOW the employer how these skills have impacted previous employers. You’re great at sales. Big deal—so are a lot of people. But, if you say that you boosted sales by 52% within two months—now that’s saying something. The new sales training you developed cut attrition by 87% within one-year—now that’s vital information and SHOWS what you can do as an employee.
Ask for others’ opinions or check your LinkedIn profile for endorsements. Sometimes it’s difficult for us to think of our own strengths because we don’t want to be conceited or stuck-up. Instead, think of it this way…what would your last boss say about you? How would your co-workers describe you? What are the skills you have been endorsed for on LinkedIn? This is an easier way for many of us to highlight our capabilities.
Client testimonials or letters of recommendation. Do you have wonderful emails from past clients or letters of recommendation from an old job? Are they just sitting in your email InBox or stuffed in a file? What good does that do? Zilch. Rather than ‘saving’ these—share them. Ask if a snippet of the client’s testimonial can be used on your resume. Include just the important part and use first names only. This section on the resume—an Endorsements or Testimonials section—is a great way to end the document and shows a third-party endorsement.

Here is the thing—looking for a new job is a competition. You can’t be afraid to sell yourself, toot your own horn, and highlight your skills. If you don’t, I can guarantee you that someone else applying for that position is doing exactly that right now. Still unsure of how to get started on your new resume? Email us today for a free resume consultation.

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