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“Do I really have to write a cover letter?” Is a common question asked by those in the job search. The short answer: yes. The long answer: yes, you should write a cover letter. Cover letters help to tell a story that is hard to convey in a resume. It is your chance to push for an interview and answer any questions your employer might have by looking at your resume. Make sure your cover letter stand out by avoiding these three cover letter fails.

Fail #1 | Assuming “One-Size Fits All”

Your cover letter should address specific needs the employer expressed in the job description and should be customized to every employer. Think about cover letters like mail. No one enjoys receiving really generic mail that is addressed “Dear Current Resident”, just like employers don’t enjoy reading really vague and generic cover letters.

Fail #2 | Repeating Your Resume

Your cover letter is a supporting document to your resume. You should not repeat any accomplishment statements or stories that are told on your resume in your cover letter. Instead, pick two or three experiences or projects that are most relevant to the job description and go into more detail about how your experiences match what they are looking for in the job posting.

Fail #3 | Making Your Cover Letter About You

It’s not about you. Your cover letter is your chance to flatter the employer with how much you know about them through your research and how much you want to contribute to their goals and mission. Let your enthusiasm and excitement shine, but leave statements about what you’d gain from the position out of the cover letter.

Cover letters can be tricky to write but are so crucial for standing out in today’s job market. If you are still unsure of how to customize your cover letter and make your accomplishments shine, I’d love to chat – click HERE now!