How to Sell Yourself on Your Resume

For most people, it can be awkward and strange to write about yourself, especially when you are highlighting your best qualities and trying to ‘sell’ yourself to land that next job opportunity. But, the truth is, you MUST do it correctly if you expect to get a call for an interview. More importantly, you need to stop thinking that it is bragging or being boastful. If what you are writing is true, there is absolutely no reason to feel guilty about writing it in words.

Tip #1 – Change your mindset. Instead of thinking about what YOU consider to be your strengths, think about how your co-workers would describe you or what your boss would say about you. If you have kept your past performance appraisals and reviews, pull those out and review the information. Chances are, your employer has said good things about you; this can put you in the correct mindset as you are starting to craft your document.

Tip #2 – Focus on your accomplishments. Instead of just looking at your job description (which probably sounds a bit boring and dry), think about what you have contributed to the workplace and why that matters. Use quantitative information—including numbers, dollar amounts, and percentages—to show the IMPACT you have made at the organization.

Tip #3 – Do your research. Review the job posting and the potential employer. Be sure that you are making your resume in-line with their verbiage, tone, and organization. It’s vital that you align with the key words in the job posting and understand the culture of the company.

Tip #4 – Don’t sell yourself short. Don’t just put one or two lines underneath each job description and then think that is enough. Instead, really think about what you did at each position and make sure that you are adequately representing your achievements in these roles.

Tip #5 – Identify transferable skills and strengths. Often, people are changing industries and find it challenging to discover how what they have done in the past translates to the future jobs. However, if you dig a little deeper, you will most likely find that working with cross-functional team members, overseeing projects, and collaborating with vendors may be skills utilized in both positions.

Finally, whether or not you know it, you are selling yourself all of the time. Building a resume is no different – it’s just selling yourself in words. If you are still concerned that your resume isn’t impactful enough or isn’t ready for today’s job market, contact me today for a free resume review!

5 Things that Your Resume Writer Needs to Know

When working with a Certified Professional Resume Writer (CPRW), it’s important that you know the information that is needed for an accurate, targeted, and focused resume for today’s marketplace. Please read below to discover the exact information that is needed to create a document that secures interviews.

Basic Information. If you are planning to stay  in the same geographic area, then you should include your physical address. However, if you are moving, then put your anticipated address on the document. In addition, be sure that you have a generic email (preferably Gmail), a cell phone number, and a LinkedIn address that allows you to be contacted easily.

Your achievements. Rather than focusing on your past job descriptions, focus on your accomplishments and achievements; those items that set you apart from other potential candidates. If there is any way that you can include quantitative information that includes numbers and percentages, please do so. If there are any employee numbers or dollar amounts that can be included in your new document, then be sure to address this information.

Official Job Titles and Past Employment. Rather than knowing all of your job information for your entire career, it is MOST important that you know the last 10-12 years of employment history. That includes where you worked, your official job titles, and the dates associated with those opportunities.

Education Information. Even if you don’t have an “official” college, degree, it’s vital that you know of any continuing education, extra workshops, and seminars that you have attended. Even though some things may not be considered “traditional” education, it’s important to show that you ar focused on continuous learning and bettering your skills.

Skills and Qualifications. While it may be challenging to identify your top strengths, it’s important to decide which of those key skills you want to bring forward as your assets and skill-sets. Please remember that it is important to identify those qualifications that are transferable and easily applicable to multiple departments.

Finally, you must think of your resume as a document that draws attention and secures an interview. Rather than telling your entire story, it should generate enough of an interest to create interest and focus on why you may be the correct person for the position.

If you would like a free resume review—no matter how old your resume may be—please contact me today! I would love to provide you with free resume tips that will lead you to a new job opportunity!

Practice Your Interviewing Skills to be Successful

If you haven’t been on a job interview for a while, it’s a good idea to practice and prepare for today’s job market. By reviewing your answers for typical interview questions, ensuring your wardrobe is up-to-date, and identifying your top skills, you will be ready to WOW the interviewers and your potential future employer.

Tip #1 – Provide a 60-second synopsis of your work and educational history. Most interviews start off with the interviewer saying, “Tell us about yourself.” Why this may seem like a simple question, it can be difficult for people to describe themselves within this time frame. Don’t talk about your personal life; instead, focus on your work history, how it aligns with the job opening, and any education or certification that provides you with skill-sets that are necessary for the position.

Tip #2 – Know your top three strengths and skills. Be able to recite these and give examples of how they have helped you be successful in the past. It’s one thing to mention your leadership skills; it’s completely different to mention your leadership skills and then discuss how you led a team of 35 individuals in developing a three-year strategic plan. Be specific and provide quantitative information when possible.

Tip #3 – Check your dress code. Remember that this is your first impression with the organization – it is much better to be over-dressed than under-dressed. If you don’t have an updated professional outfit, remember that you don’t have to spend a fortune; check your local thrift stores to find pieces that can be combined for a suitable interview outfit.

Tip #4 – Know the company. Research the company so that you know it’s target customers, top clients, how long it’s been in existence, and approximate number of employees. More than likely, one of the questions during the interviewer will ask you what you know about the organization.

Tip #5 – Trace your route. If your interview is in-person and you have never been to the company before, be sure you know where you are going and how long it will take you to get there (including potential traffic). That may mean a practice drive to the company to gauge the trip. It’s much better to do that ahead of time than to run late on the date of the interview.

While it is vital to practice your interview skills, please remember that you don’t want to sound rehearsed and mechanical. Instead, keep several main ideas in-mind and use those as talking points during the interview. Also, one last tip – FOLLOW-UP after the interview. Send a thank-you email or card and be sure to thank the interviewers for their time. Often, it can be the tiny things that set you apart from the multitudes of other candidates.

If you are ready to move forward with your job search, email me today: heather@feather-communications.com!

Why You Aren’t Getting an Interview with Your Resume

As with many of my clients, most people often feel like they are sending resumes to perfect job opportunities. But, they get discouraged quickly when they do not get call-backs for any interviews. It’s frustrating and they start to believe that maybe they don’t the correct skills and qualifications for today’s job market. There could be many reasons why they aren’t getting interviews; I can almost guarantee that SOME of it has to do with your resume.

Reason #1 – Your resume format is OLD. Maybe you haven’t updated your resume since 1998 and the last time you applied for a job, you physically went to the place of employment and applied in-person. Today, that almost never happens as all companies post jobs on their company websites and/or third-party websites.

If you have an Objective on your resume, still have the line, “References available upon request,” at the bottom, or are including any personal information, you may want to rethink your format. Don’t waste space with an Objective or useless information; instead, focus on what you can do for the company and pertinent information that aligns with the job opportunity.

Reason #2 – You Aren’t Including Key Words. Because you are applying online, the key words are your golden ticket to getting through the Applicant Tracking System (ATS). This means that your resume MUST contain the same words as the job posting.

When you read through the job opening, look for the qualifications, knowledge, or responsibilities sections. Then, make sure those skill-sets are the same ones listed on your document. Obviously, don’t include skills that you don’t have or can’t back-up during an interview; but, if you have to change Project Management to Project Leadership, then do it.

Reason #3 – You didn’t proofread your resume. So, when a hiring manager or recruiter receives hundreds of resumes, they immediately start looking for a way to weed people out—they are NOT looking for a way to include more people as candidates. Be sure to review the document prior to sending it to prospective employers.

Do NOT strictly rely on spell check or grammar check; instead, review it a couple of days after you have ‘finished’ it. Then, my recommendation is still to have a trusted friend or colleague review it for you. Often, someone else can more easily recognize our errors than we can. Don’t let a spelling or grammar error move your resume to the NO pile.

If you would like more resume tips, click HERE to download my number-one FREE offering!

Feather Communications Named one of the Top 10 Resume Services in Minneapolis

Feather Communications has been named one of the Top 10 Resume Services in Minneapolis.

Dr. Heather Rothbauer-Wanish, founder of Feather Communications, is a Certified Professional Resume Writer and provides resume-writing services to clients throughout the United States. Find My Profession, a website geared towards helping clients land job opportunities, cultivated the listing of Minneapolis-area resume writers. According to the site, a solid history of glowing reviews helped Feather Communications secure a spot on the list.

“I’m excited to be included as a top resume writer,” Rothbauer-Wanish said. “My passion for resume-writing has allowed me to assist thousands of clients in helping them to identify their strengths and achievements,” she continued. As part of her website, she features a regular blog offering implementable tips that range from formatting resumes to how to write a cover letter.

Tips from Feather Communications have been featured on CareerSidekick, MSN, Monster, Recruiter, MFG Jobs, and the Management Resource Association websites. “I absolutely love what I do and I am passionate about helping people market themselves to land their dream jobs,” she concluded.

For more information on resume writing services, please contact Feather Communications at 715-559-6378 or email heather@feather-communications.com.

3 Ways to Easily Modify Your Resume

You may have heard that you need to customize your resume each time you send it to a potential job opportunity. And, to a certain extent, that is true. As you write your new document, you need to ensure you are including as many key words as possible. These are the words that are prominent in the job posting and outline the skills, abilities, and qualifications needed for a new job. But, how can you easily do this so you don’t have to ‘reinvent the wheel’ each time you submit a resume?

#1 – The job titles at the top of the resume. This should be the first section that someone reads when they review your document. If you are in sales, it may say something similar to: Sales Leader | Marketing Professional | Account Manager. These can either be past job titles you have held or a set of skills that you have honed through your career experience. If you choose to list skill-sets, you could say: Sales Leadership | Project Marketing | Account Management.

#2 – The career summary. Immediately following the titles or heading on the resume will be the career summary. This will be a high-overview of you—the job candidate. Typically, the career summary will be approximately three to five lines and will start with several adjectives. So, you may say something like: “Dynamic, proactive, and team-oriented sales professional…etc.” By placing these adjectives at the forefront of the career summary, you can easily change those three adjectives to match words used in the job posting.

#3 – The areas of expertise. The third section on your resume highlights short, succinct, and crystal-clear skills that directly align with key words in your desired position. This is the easiest and most obvious place to change words each time you send the document. Obviously, I wouldn’t recommend cutting and pasting the entire job description; however, be smart and choose your words wisely to be directly in-line with the advertisement.

While you can certainly change other verbiage in your resume, these are the three easiest places to quickly modify your document and still get in-line with the job posting. By doing this, you don’t have to start-over each time you apply to a different opportunity.

If you still have resume questions, download my Top 5 Resume Tips to GET THE INTERVIEW. Or, email me your resume (for a free review!) to heather@feather-communications.com.