Feather Communications Named a Top 100 Career Website

Feather Communications, a Colfax-based business, has been named one of the Top 100 Career Websites and Blogs by Feedspot.

Dr. Heather Rothbauer-Wanish, founder of Feather Communications, is a Certified Professional Resume Writer and provides resume-writing services to clients throughout the United States. “I’m thrilled that my website is included in this list and truly enjoy providing ideas and feedback to job seekers,” Rothbauer-Wanish said. As part of her website, she features a regular blog offering implementable tips that range from formatting resumes to how to write a cover letter.

Job-searching has changed dramatically within the last 10 years and today’s job seekers need to understand how to apply via online systems, which key words to implement, and the best ways to market themselves. “My favorite part of writing resumes is helping someone to identify their strengths and putting that information into a document that helps them move forward with their career,” Rothbauer-Wanish said.

Tips from Feather Communications have been featured on CareerSidekick, MSN, Monster, Recruiter, MFG Jobs, and the Management Resource Association websites. “I absolutely love what I do and I am passionate about helping people market themselves to land their dream jobs,” she concluded.

Check out the full list of the Top 100 Career Websites and Blogs HERE!

Selling Yourself on Your Resume

Why is it that most of us cringe when we have to write our resumes? We have a difficult time writing about ourselves, talking about our skills, and defining our value for a potential employer. Most of us—especially women—are challenged when asked about our strengths or what we can bring to a new company. Rather than have a cohesive response, we stammer, stumble, and struggle to find a response. Read below to find tips and ideas for taking the ‘ick’ factor out of selling yourself on your resume.

Quality over quantity. When it comes to your resume, you may think more is better. While it is important to list multiple skill-sets and competencies, it’s also vital that you don’t over-exaggerate and set yourself up as a ‘jack-of-all-trades.’ Choose what you think are your top three to five strengths and build from there. It’s better to be masterful in a couple of areas and really show the employer what you have accomplished by utilizing those skills
Examples and accomplishments. It’s one thing to list a bunch of skills and hope that one of them is what the employer is searching for in its next employee. But, it’s another thing to SHOW the employer how these skills have impacted previous employers. You’re great at sales. Big deal—so are a lot of people. But, if you say that you boosted sales by 52% within two months—now that’s saying something. The new sales training you developed cut attrition by 87% within one-year—now that’s vital information and SHOWS what you can do as an employee.
Ask for others’ opinions or check your LinkedIn profile for endorsements. Sometimes it’s difficult for us to think of our own strengths because we don’t want to be conceited or stuck-up. Instead, think of it this way…what would your last boss say about you? How would your co-workers describe you? What are the skills you have been endorsed for on LinkedIn? This is an easier way for many of us to highlight our capabilities.
Client testimonials or letters of recommendation. Do you have wonderful emails from past clients or letters of recommendation from an old job? Are they just sitting in your email InBox or stuffed in a file? What good does that do? Zilch. Rather than ‘saving’ these—share them. Ask if a snippet of the client’s testimonial can be used on your resume. Include just the important part and use first names only. This section on the resume—an Endorsements or Testimonials section—is a great way to end the document and shows a third-party endorsement.

Here is the thing—looking for a new job is a competition. You can’t be afraid to sell yourself, toot your own horn, and highlight your skills. If you don’t, I can guarantee you that someone else applying for that position is doing exactly that right now. Still unsure of how to get started on your new resume? Email us today for a free resume consultation.

New Download Available: TOP 5 Resume Tips to GET THE INTERVIEW in Today’s Competitive Job Market. Click HERE to access the free download NOW!

Feather Communications Owner Included in Recruiter.com E-Book

Feather Communications owner and Certified Professional Resume Writer, Dr. Heather Rothbauer-Wanish, has been included in the latest e-book by Recruiter.com, titled, Get Hired: 130+ Tips for Job Seekers from the Experts.

According to Recruiter.com, the average job search takes approximately six weeks. Few, if any job seekers, have time for lengthy job searches. The new e-book offering covers topics from cover letters and resumes to interview tips and job fair techniques. “I’m excited to be included among these top career experts and continually focus on providing tips that are easily-implemented and actionable,” Rothbauer-Wanish said.

Rothbauer-Wanish’s tip for the e-book is based on following-up after a job fair. “Job seekers need to take it upon themselves to follow up with potential connections from job fairs and networking. Many people overlook this important step and it can be the difference between being called in for an interview versus completely forgotten after the event,” she explained.

Dr. Heather Rothbauer-Wanish, owner of Feather Communications, has been working with job seekers since 2008 to develop forward-thinking, eye-catching, and dynamic resumes for today’s marketplace. Her tips have been featured on MSN, Monster, Recruiter, the Ohio State Bar Association, and the Management Resource Association websites. “I absolutely love what I do and I am passionate about helping people market themselves to land their dream jobs,” she concluded.

Feather Communications Owner Chosen as Speaker for Polka Dot Powerhouse Annual Celebration

Feather Communications owner and Certified Professional Resume Writer, Dr. Heather Rothbauer-Wanish, has been chosen as a breakout speaker for the 2016 Polka Dot Powerhouse Annual Celebration in St. Charles, IL.

Polka Dot Powerhouse is a connection company that focuses on bringing together the world’s most positive, action-forward, and amazing business women. The organization primarily focuses on building relationships, rather than just business transactions among its members. The Annual Celebration is a two-day event that allows members from all of its chapters to come together for speakers, sponsors, and workshops. During the event, held in October 2016, Rothbauer-Wanish will present a session about overcoming obstacles and setting goals—in both your personal and professional life.

“I’m excited to provide this session and look forward to sharing the knowledge I have gained through business and personal challenges,” Rothbauer-Wanish said. “It’s important to share both the positive and negative experiences with owning a business. I’m hoping this presentation will share some of my own history, along with techniques and ideas for moving past those issues and finding ways to still be greatly successful,” she continued.

Rothbauer-Wanish has attended each of the Polka Dot Powerhouse Annual Celebration events. “I attended the conference for the first-time in 2013 and was extremely impressed with the collaborations and professionalism of the attendees. I’m looking forward to participating again this year,” she concluded.

Feather Communications Owner Receives Polka Dot Powerhouse Award

On Saturday, October 25, Dr. Heather Rothbauer-Wanish, owner of Feather Communications, received the “Extraordinary Business Woman of the Year Award” for the Eau Claire Chapter of Polka Dot Powerhouse. Polka Dot Powerhouse is a rapidly-growing, unique, and refreshing community for women’s business and personal networking.

Heather has been involved with Polka Dot Powerhouse for over two years and truly enjoys the camaraderie, business relationships, and friendships that have blossomed since joining this group. Furthermore, she enjoys the opportunities of being able to visit various Polka Dot Powerhouse chapters throughout the area.

“Being elected to receive this award means the world to me. There are so many amazing business women in this organization and to be voted on by my peers is humbling,” Heather said. “I’m excited to continue my journey with Polka Dot Powerhouse and look forward to the continuous opportunities it offers in both my personal and professional lives,” she concluded.

For more information about Feather Communications services, please contact us today!

Writing an Effective Bio

Recently, I have received numerous client requests for written bios. Many times, these are needed for websites, speaking engagements, or workshop proposals. While you may be tempted to include everything, you need to remember that it your target audience that counts. Think of the bio from their point-of-view and only include the necessary information.

Here are my top ten tips for writing an effective bio:

  1. Identify your purpose. Are you speaking at an event? Who will be reading the information?
  2. Utilize the third person perspective. Using this approach makes the information sound more objective. I tell clients to think of the back of a book jacket – consider what you would read about the author.
  3. Shorter is better. Impressive people have short bios. More importantly, people have short attention spans. Capitalize on your most important information first and get to the point.
  4. Have length options. Your bio may be requested in different lengths. Keep a running document of a short bio, a medium bio (about a paragraph in length), and a long bio (up to one page in length).
  5. Invert your pyramid. Put the most important information first. If someone quits reading your bio, what do you want them to know about you for sure?
  6. Start with your name. Although this may seem obvious, it is important for people to correlate your information with your name. For example, my bio begins, “Heather Rothbauer-Wanish founded Feather Communications in 2008…”
  7. Add some personality. Readers want to know YOU as the person. If appropriate, add some humor and a memorable fact so that the readers recognize you and your information.
  8. Don’t include everything. You can’t be everything to everyone. And, you simply can’t put all of your information into your bio. Include the information that is pertinent to your audience.
  9. Contact information. End your bio with your contact information (if appropriate). You want to make it as convenient as possible for someone to contact you.
  10. Read and rewrite. Your bio is ever-evolving. Ask a trusted friend or colleague to review and proofread your information. Review your bio on a regular basis – this will save you time in the long-term.

Finally, if you have tried to write an effective bio and it just isn’t working, please contact Feather Communications today at 715-559-6378 or heather@feather-communications.com. We love working with clients and making their information shine!