If you are a sole proprietor or own a small business, you may have already discovered something: there is not enough time in the day to accomplish all necessary tasks. There is too much to do and not enough time to do it. And, to make it even more complicated, everyone is joining various social networks and encouraging you to do the same. How will you find that for that?
First, you need to find the time to implement some type of social media into your business. And, keep in mind that what works for one business may not work for your business. This means you have to investigate others in your industry, discover what they are doing, and modify that to make it work for you.
After you have made some decisions regarding how you hope to use social media, you should start slowly. I recommend this because entering the world of LinkedIn, Facebook, Twitter, and other social media tools can be overwhelming. If you are not familiar with social media or have little experience in this area, then just choose one. Decide which social media tool will provide you with the “biggest bang for your buck” and focus on that one. Then, put a plan in motion to slowly utilize other social media sites in the future. Based on my own experiences, I would recommend starting with one, using it for three months, and then introduce the next social media tool.
Next, make a plan and stick to it. If you just open your social media account and don’t use it, it won’t do your business any good. So, if Tuesday mornings and Thursday afternoons are slow at your business, then use those time blocks to work on your social media updates, statuses, and offers. By keeping a schedule, you are more likely to be consistent and focused.
Finally, if you need assistance with social media, then be sure to ask for help. In fact, there are people that help other businesses get started with social media and can even maintain your accounts. Contact Feather Communications if you are interested in finding out more about this option. Best of luck as you start your social media journey!