As a writer, I have had the opportunity to work with clients on developing press releases for their businesses. As a business owner myself, I take full advantage of press releases and send them when I have something interesting or new happening at Feather Communications.
Recently, I sent a press release about this blog site. Why would I write a press release about my blog? Because I see this blog as a way of staying in touch with clients and potential clients, I want as many people to know about it as possible. And guess what has happened? My press release (or a portion of it) has been printed in the Bloomer Advance, Eau Claire Leader-Telegram, the Greater Menomonie Area Chamber of Commerce Newsletter, and the Eau Claire Area Chamber of Commerce Newsletter. What does this mean for Feather Communications? It means a larger draw to my blog site which will lead to assisting even more people.
So, if you have something important to say about your business, consider writing a press release. Be sure to note the following tips and ideas to consider when writing:
- Timing is critical; send the press release when the item is newsworthy
- Research the publication to investigate what types of stories are printed
- Consider varying the press release depending upon the outlet
- Find specific reporters or contacts at media outlets
- Send your release via e-mail
- Consider a follow-up call
Watch for future blog posts on this site to help determine when you should write a press release and questions to ask yourself before beginning the writing process.
Remember, your business is important and has news to share. Why not promote your business through a press release? It’s free, informative, and a great way to support your business.