We all know that it is important to have testimonials to promote our businesses. I use them on my website and have also utilized them in my marketing materials. Think of a testimonial as a customer reference for you. It’s a chance to showcase your satisfied customers and a method of marketing your own products and services.

            So, having these testimonials is a wonderful idea. Now comes the hard part. You have to ask your clients to write a glowing review about you and your business. Let’s face it: this can be awkward. Most business owners or marketing professionals may not feel comfortable asking a client for a testimonial. The ironic part is that most people are more than willing to write a testimonial for you—you just have to ask.

            If you are having a difficult time formulating the request, think about what would make you write a testimonial for someone. Be nice, be supportive, and be respectful when asking for the testimonial; after all, the person is writing it for you. See the example below for what could be e-mailed to a potential testimonial provider:

Thank you again for choosing our company for your marketing needs. We are pleased to have you as one of our most valued customers.

Currently, we are updating our marketing materials and website information to better serve potential clients. Because you have experienced our quality service, we would like to give you the opportunity to participate in this marketing update. Would you be willing to write a brief (3-4 sentences) testimonial for our company? The testimonial can simply answer the question of: Why do you conduct business with Feather Communications?

Our company appreciates your assistance with these efforts. If you agree to provide this information, please send the testimonial prior to Friday, May 20. Please contact me at 715-555-5555 if you have any questions.

My advice for testimonials? Carefully decide who you want to contact for this information. Not all testimonials are equal. A testimonial from the local beauty shop is great for local clients. However, choosing someone with more prominence will allow you to go beyond your current realm of clientele.

Don’t be afraid to ask for testimonials from satisfied clients. These can be wonderful marketing tools that can propel your business towards additional clients.