When you are looking for a job and have created the perfect resume, then it may also be time to write a cover letter. For many people, writing the cover letter is much more difficult than the resume. The resume almost becomes a list, whereas the cover letter has to tell more of a professional story and elaborates on the resume. One of the keys to a successful cover letter is incorporating the “you” attitude – read further for specifics on HOW to incorporate this into your next cover letter.

Tip #1 – Make it about the employer. Instead of thinking about why you want the job, think of what you can bring to the organization. Is it your teamwork abilities? How about your project management expertise? What are you going to do to make the employer’s life easier?

Tip #2 – Do NOT start every sentence with the word “I.” When we write a cover letter, it’s typical for most of us to think in terms of “I can offer my leadership skills to the company.” Or, maybe you think “I’m a great leader who gets along well with others and I can make an impact with the company.” Instead, try to minimize the use of the word “I” in your letter.

Consider using sentences like “Your company could utilize my leadership skills, project management abilities, and focus on collaboration.” Or, you may be able to start the cover letter with “Your recent posting for an Educational Assistant greatly interested me.” By using words like “you” and “your,” you are making the cover letter about the employer.

Tip #3 – Show that you researched the company. Within the cover letter, mention the company’s recent award, how they were named a best employer within their industry, or that you understand their target market. This shows that you care about the job opportunity and know what the company is seeking in its employees.

If you are still struggling with your cover letter and want to know how to better position your skills, experience, and future goals, please contact me today at heather@feather-communications.com. I can give you a free cover letter review and offer ideas for improvement.