Over the past two weeks, I have been very busy interviewing people for stories, going to networking events, and writing articles. And, I have been asked the same question over and over again, “How do you market Feather Communications?”
It’s a fair question, given that I have a successful freelance writing and communications business located in Colfax, Wisconsin. While I certainly don’t claim to have any secrets regarding marketing an extremely small business, I can give advice based on what has worked for my business.
First, when I started in 2008, I wrote for several non-profit organizations. I volunteered my time and the organizations were happy to have someone write articles and develop press releases. This gave me exposure, the start of a portfolio, and several prominent contact people that could vouch for my writing skills.
Secondly, I joined local chambers of commerce. By joining the Eau Claire Area Chamber of Commerce, I have been able to provide several presentations at social media conferences and during lunch and learn sessions. This has given my business exposure throughout the business community. And, when I joined the Greater Menomonie Area Chamber of Commerce, I volunteered to become a Chamber Ambassador. This has allowed me to attend additional networking events, meet business owners, and become prominent with local business people.
Finally, I have promoted myself through good, old-fashioned hard work. This includes following up with clients to ensure they are happy, asking for referrals, and even cold calling. I always send a thank you card with a business card to first-time clients, even if they already have my contact information. This is just one more chance for my name and business logo to be on their desks.
Marketing a small business is a challenge because most people don’t have thousands of dollars to invest in a marketing budget. I don’t either. That is why I limit my advertising and conduct networking as my main form of marketing. Not only is it cheaper, but people can see you as your business; it is important to identify yourself with your business.
So, be creative when marketing your business. Volunteer, join local organizations, and network consistently. Develop simple, effective, and continuous ways to market both yourself and your business. Your business will thrive, business connections will follow, and your business will be a success.